Your website is often the first impression that potential customers or clients will have of your business. So it’s important to make sure that your website is up-to-date, relevant, aesthetically pleasing, appeals to your ideal client and reflects your brand.
How do you know when it’s time to update your website?
Here are 7 signs that it might be time for a change:
#1 Your Website Is More Than 3 Years Old
Times flies, especially in the ever-changing world of web design and development. In the last three years in particular, there has been an influx of new styles and features to web design. If it’s been three years or more since your website was built, it could be well overdue for a redesign.
By refreshing the look, feel, and functionality of your website, you can not only stay relevant but ensure your online presence is maximized to its full potential. Updating your website is also a great opportunity to implement some of the latest technologies available, such as responsive design, and web automation like parallax scrolling. These features can benefit your site in numerous ways, from increasing engagement levels and boosting conversions to improving overall user experience. With a modern and updated website, you can increase visibility and remain competitive in your industry.
#2 You Don't Have a Mobile Friendly Website
Gone are the days of exclusively using desktop computers to access the internet. In the age of smartphones and tablets, it’s essential to make sure your website is accessible and easy to use on smaller screens. Without a mobile-friendly website, you could be turning away potential customers who can’t access or navigate your site effectively. Not only that, but Google now prioritizes mobile-friendly websites in their search engine results, so having a mobile-friendly website is paramount if you want to be noticed online.
#3 Your Website is Difficult to Navigate
Few things cause visitors to flee your website faster than a complicated or difficult to navigate layout. If your website features multiple pages, columns, and menus, without a clear navigation in place, visitors are less likely to stick around and explore. To make your website easy to navigate and navigate, consider simplifying your site’s structure and creating a clear hierarchy. Font and color schemes should be consistent and legible, while navigation should be easy to find, both on desktop and mobile. Making sure your website is easy to use and navigate will help reduce bounce rates and increase conversion rates.
#4 You Have Outdated Content On Your Website
When customers visit your website, they are looking for accurate, up-to-date information about your business. Old information, such as outdated images, inaccurate product descriptions or outdated pricing information or policies can damage the credibility of your business. It’s important to go through your website periodically and make sure all the info is current and correct. In addition to updating existing content, consider adding new content to your site on a regular basis to keep visitors engaged. This could include blog posts, informative articles, or handy “how-to” guides. Regularly updated content will also help increase your website’s visibility in search engine results and make it more attractive to visitors. It’s also important to make sure you are using SEO best practices when creating content. Doing this will help more people find your website, increasing traffic and potentially leads and conversions.
#5 Your Website Looks Unprofessional Or Outdated
In the oversaturated wedding industry, first impressions can be everything. A website can make or break that impression, so it’s important to make sure it looks modern and professional. A sloppy looking or outdated website, suggests a lack of care or attention to detail and can turn potential customers away. A professionally designed website with a thoughtfully structured layout will give customers a good first impression and entice them to stay. If you feel like you’re in over your head, hiring a professional is something that is going to be well worth the investment. Working with a web designer or developer can take a lot of the stress off your plate and ensure your website looks and functions according to the highest industry standards.
#6 You’re Not Generating Leads From Your Website
Are you getting any leads from your website? If not, it might be time to update your website. Sure, having a website is a great first step, but if it’s not adequately optimized or offers no value to visitors, then it’s not doing its job. Having an optimized website with a clear call to action can help turn visitors into leads and customers. Start by looking into SEO— Implementing the right keywords, optimizing titles and headings, and structuring your content correctly can make a huge difference.
#7 You Have to Rely on Someone Else to Make Changes To Your Website
Gone are the days of having to hire a web designer at exorbitant prices to make minor changes to your website. You should be using a web platform (such as my favorite WIX) that is user friendly and allows you to make minor (or even major) website changes on your own. If you are still relying on someone else to make simple edits to your website, this alone is reason to consider making a change.
#8 You are Using an Array of Different Apps to Organize and Run Your Business
Anyone who has worked with me knows that I am a Wix superfan. One of the reasons I love Wix so much is because of the range of functionality available through the Wix platform to help you organize, run, market and grow your business. From your CRM systems to workflows, automations, online bookings, payment processing, e-commerce, email marketing and more. In my over 25 years in business, I have yet to find a platform as all emcompassing and dynamic as Wix. If your current website's only "job" is to showcase your business, it may be time to look into switching to a more dynamic platform that can help run a more efficient business and give you more bang for your buck!
If you have questions or want to find out more about your options for creating a new website for your bridal or wedding business, CLICK HERE to set up a free consultation.